The rate at which you gain brand awareness is proportional to how much money you put in. To get to 100 you would need to commission two 50% media companies at the same time.

Ratings of a media company are a cap on the game's brand awareness value, that is, a 50% reach media company will cap out at 50 brand awareness. How does all this impact the game's brand awareness variable? That is, what trade-offs am I making when I choose a media company? Based on a post from a couple of years back I saw, I just need to worry about ratings and budget: This means in a month each person (within that half of the city's population) on average is exposed to the ad campaign 20 times. If I am in a city of 1,000,000 people and the media company has a reach of 50% and a CPM of $1 and my budget is $10,000 per month, does it work like this: While I understand advertising economics IRL, I don't really understand how they work in-game. Heck I'm currently developing an OS system for the lols. I'm still too small to acquire the private tech leaders(starting at 7.4bn and going to 25bn) but I have no other use for my cash(no debt). At the same time my competitors are developing their tech faster than me. I already have the best talent that is available and my company doesn't require new working capital. My AI competitors seem to be ahead in tech and here I'm stuck in limbo. My corp is perfectly healthy and growing but long term I seem to be number 2. Problem: Well, I'm currently being successful but failing at the same time. Leader in a few areas but number 2 or 3 in the others Operating profit 12 months trailing 980Mio-1,002bnĦ0% high lvl talent(skill >90) 40% low lvl (skill <90) One of every internet company(except e-commerce but thats not goal relevant) Goal: capture market share of every internet company area Scenario: Digital Age - Scenario 2 - King of internet companies So yeah I'm kinda stuck atm and would like your input.

Capitalism ii tutorial broken